Senior Shopify Developer
Yerevan, Armenia
I help DTC brands scale revenue with custom Shopify architecture, conversion-focused storefronts, and high-performance checkout flows.
I help DTC brands scale revenue with custom Shopify architecture, conversion-focused storefronts, and high-performance checkout flows.
Over nine years I have led Shopify Plus migrations for fashion, beauty, and supplement brands across Europe and North America. My work sits at the intersection of engineering discipline and merchant growth — every technical decision is tied to measurable outcomes.
Specializations include headless Shopify, subscription commerce, international storefronts, and ERP integrations. I partner with founders and growth teams who need a senior engineer who understands both Liquid and business KPIs.
My mission is simple: build Shopify systems that stay fast under traffic spikes and keep converting when ad spend scales.
Core stack, tools, and specialties.
Selected work showcasing delivery quality and technical depth.
Headless Shopify Plus replatform delivering 34% conversion lift and 1.2s mobile LCP for a European fashion brand.
Role: Lead Shopify Engineer
Custom subscription commerce engine with multi-currency support and 18% churn reduction.
Role: Shopify Architect
Private B2B wholesale channel with tiered pricing and NetSuite ERP integration.
Role: Lead Developer
DEWEB Commerce Studio
FULL_TIME
Mar 2021 — Present
Remote · Armenia
Lead architect for Shopify Plus engagements across fashion and wellness verticals.
PixelCraft Agency
FULL_TIME
Jun 2017 — Feb 2021
Yerevan, Armenia
Delivered 30+ custom Shopify themes and app integrations for agency clients.
Bachelor of Science · Computer Science
Jan 2012 — Jan 2016
Focus on software engineering and web systems.
Issued Apr 2023 — —
Shopify
Issued Aug 2022 — —
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