Case study
by Armen Petrosyan · Senior Shopify Developer
Headless Shopify Plus replatform delivering 34% conversion lift and 1.2s mobile LCP for a European fashion brand.
LuxeMode is a premium European fashion retailer repositioning for mobile-first shoppers. The rebrand required a storefront that felt editorial while maintaining enterprise-grade checkout reliability.
Legacy monolithic theme struggled with Core Web Vitals, internationalization, and merchandising agility. Marketing needed faster campaign landing pages without developer bottlenecks.
Led Shopify Plus migration to a Hydrogen + React headless stack with optimized image pipelines, market-specific pricing, and Klaviyo/Gorgias integrations.
- 34% conversion rate increase post-launch - Mobile LCP improved to 1.2s - Merchandising published campaigns 3× faster
Custom subscription commerce engine with multi-currency support and 18% churn reduction.
Role: Shopify Architect
Private B2B wholesale channel with tiered pricing and NetSuite ERP integration.
Role: Lead Developer
